[Pre-Order] Vertical SaaS Playbook

A primer on how to build Vertical SaaS products from zero to one.

What is this?

B2B SaaS startups are hard.

The market is saturated with generic solutions that fail to meet the nuanced needs of specific industries. From selecting the right market to understanding customer needs, you're in an uphill battle for visibility, differentiation, and profitability.

You've seen the stats – B2B SaaS startups fail often.

Not due to a lack of effort or expertise, but because of a misalignment with their target verticals. You can't afford to be another horizontal SaaS solution lost in the sea of mediocrity.

The Vertical SaaS Playbook is a definitive guide for B2B SaaS startup founders, product leaders, and marketers. It's a deep dive into building and growing vertical SaaS products successfully.

You'll learn...

• Why vertical SaaS is the highest reward, lowest risk path for founders
• How to pick the right market
• How to find early adopters and do customer discovery
• How to identify opportunities and a minimum viable solution
• How to build and iterate on your MVP
• How to measure and validate product/market fit

Whether you're plotting the course for a new startup, looking to pivot your product management strategy, or crafting a marketing plan that converts, "The Vertical SaaS Playbook" cuts through the noise with actionable, tactical insights.

Who is it for?

• B2B SaaS Startup Founders
• Product Managers
• Marketers

What you'll get

• An actionable, tactical playbook
• 20+ case studies
• 100+ frameworks and template
• Additional bonus materials to help you

Outline

Introduction

1. What is vertical SaaS?
2. The rise of Vertical SaaS
3. Why Vertical SaaS?
4. What makes vertical SaaS challenging
5. How to win in Vertical SaaS

Foundations

1. Picking a market - there’s riches in the niches
2. Assembling a dream team
3. Finding your market wedge

Discovery

1. Securing early adopters
2. Understanding customer needs
3. Identifying your MVS (minimum viable solution)

Validation

1. Building relationships
2. Making an offer
3. Doing pre-sales

Refining the solution

1. Creating an MVP
2. Evaluating the value delivered
3. Finding PMF

Plus, insights on known challenges and how to accelerate validation.

What does it cost?

I'm starting the price at $27, because that's my favorite number. For every 20 sold, the price goes up $20.

• 20 x $27 - Current Tier
• 20 x $47
• 20 x $67
• 20 x $87
• 20 x $107
• 20 x $127
• 20 x $147
• 20 x $167
• 20 x $187

What if I don't like it?

I am confident you'll learn a few things about what you need to build and grow a vertical SaaS startup. If for whatever reason you're unhappy with the result, I am happy to refund you. No questions asked.

PS: You can choose to pay more. I'm not sure why you would, but that's a thing people do. So whether you're feeling generous or have a learning and development budget to blow, please do that here. This can definitely be expensed.

When will I get it?

The Vertical SaaS Playbook drops on February 10, 2024 (but maybe sooner). Get it now to power your B2B SaaS startup journey.